Tips for Creating Your Nonprofit's Value Proposition

Your staff can recite your center’s mission, it’s all over your marketing materials, and your operations are as mission-driven as you can imagine — but do you ever feel like the dots aren’t quite connecting for potential donors? Guidestar, the non-profit transparency organization, suggests crafting a value proposition. Think of it as a donor elevator pitch.

A value proposition is a short description of what a company provides for its customers in exchange for their financial support. If you’ve ever purchased a product, paid for a service, or donated to a nonprofit, you likely did so because you accepted (perhaps subconsciously) its value proposition.

To write a compelling value proposition for your nonprofit, you need to understand what motivates people to act on the problem you are trying to solve. Use this knowledge and your mission statement as the starting points for your value proposition.

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