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Too often in schools and camps, there are accepted practices and expectations that may be in conflict with others’ cultural norms.

Meeting diverse audiences where they are is critical to building trusting relationships with the families we want to recruit. The everyday life experiences of many people of color and diverse backgrounds have taught them to be leery of entering spaces and asking questions in areas where the dominant social norms may not be their own. Take time to go to them. When you meet diverse audiences where they are, you have taken an important first step. Consider utilizing a public venue such as a community festival for meeting people of different racial and cultural backgrounds. Many of these festivals will allow organizations to provide information booths where pamphlets and other resources can be provided. Some of these materials may need to be available in different languages.