Are Facebook Pages Still Useful in 2021?
It can be hard to keep track of what works on social media. I remember when the big push was to move your camp’s Facebook audience away from a group into a “more official” page. But, over the decade since then, that’s led to marketing overwhelm to individual users, and recently Facebook has shifted its focus again: To engagement between people, not brands.
Did you know that, on average, less than 35% of page followers receive Facebook Page content in their news feed? So, if you’re seeing less engagement with your camp’s page content, you’re not imagining it.
